Jamie Oliver, Sharon Horgan and more recite viewers' complaints about them in film from Channel 4

The stars reduce negative trolling to bits in funny film promoting broadcaster's diverse talent and edgy content

Published On
Aug 19, 2019

Editor's Pick

The likes of Jamie Oliver, Sharon Horgan and Paralympic medallist Ellie Simmonds face up to trollers in a new spot for British broadcaster Channel 4. 

In the ad, titled "Complaints welcome," the stars of the channel read out real-life complaints from viewers that smell of homophobia, sexism and more. But rather than simply calling them out, they put a quirky, humorous twist on the words, effectively reducing them to ignorant drivel. The point is to highlight both the broadcaster's diverse array of talent and its reputation for being unafraid to be edgy and controversial. 

For example, Horgan, co-writer and co-star of Channel 4’s "Catastrophe," sits amidst a group of elderly men in a gentleman’s club and repeats her complaint: “This just confirms my suspicion that women aren’t funny.” Elsewhere, gay Hollyoaks actor Kieron Richardson breaks off mid-kiss with his husband and reads out the complaint: “I’m not homophobic but do we have to have gay kissing at dinner time?”

Artist and presenter Grayson Perry appears as his female alter-ego Claire reading out the complaint made against him: “It wouldn’t be so bad if he tried to make himself look like a normal woman!” And Great British Bake Off presenter Sandi Toksvig appears wearing a "Top Gun" leather jacket, sitting on the back of a motorbike as she says in a deep, macho voice: “She looks like Tom Cruise.”

The film breaks on Channel 4 on Tuesday night, and will be accompanied by a call for viewers to submit any complaints they might have to [email protected]. It was created in-house by 4Creative and directed by Alex Boutell.


Aug 19, 2019
Agency :
Acting Head of 4creative :
Chris Wood
Executive Creative Director :
Alice Tonge
Creative Director :
Jonas Roth
Creative Director :
Rasmus Smith Bech
Creative :
Eoin McLaughlin
Creative :
Caio Turbiani
Creative :
Raminder Sumra
Director :
Alex Boutell
Designer :
Tim Fellowes
Group Business Director :
Matt Berry
Head of Production :
Clare Brown
Executive Producer :
Shananne Lane
Senior Producer :
Fiona Wright
Senior Producer :
Shananne Lane
Senior Producer :
Tabby Harris
Production Manager :
Laura Jenkins
Junior Production Manager :
Christopher Osborne
Project Manager :
Olivia Emmerson
Director of Photography :
 Matt Fox
Production Designer :
Simon Davis
Costume Designer :
Kate Ruth
Make-up Designer :
Susana Mota
Editor :
Adam Rudd
Edit :
The Whitehouse Post
Grade :
George Kyriacou
Grade :
Black Kite Studios
Music Re-Record :
Leland Music
Audio :
Abi Leyland
Audio :
Envy Post Production
Controller of Marketing & Media :
James Walker
Deputy Head of Marketing :
Laura Ward Smith
Marketing Manager :
Laura Woodcock
Head of On-Screen Talent :
Emma Hardy

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