Channel 4 : Thanks for the Warm Up

After the fireworks, comes the real show.

Published On
Aug 14, 2012

Editor's Pick

Move over, Olympians. Channel 4, which is broadcasting the Paralympic Games starting August 29, takes you away from the fireworks of the closing ceremony to a place where the Paralympian athletes are waiting in the wings. The spot follows the broadcaster's much-appreciated "Meet the Superhumans" commercial, which it launched last month.