'Chaplain' Obvious gets ordained to perform a couple's real destination wedding

CP&B's latest for Hotels.com helps a globetrotting pair tie the knot

Published On
Aug 14, 2018

Editor's Pick

When two people are truly in love, it's pretty obvious. So who better to help them tie the knot (and facilitate a destination wedding) than Hotels.com mascot Captain Obvious.

Make that Chaplain Obvious. Michael and Melissa Nelson both work in the travel industry and were looking for a way to make their nuptials memorable. Cue Hotels.com, which actually had their brand ambassador ordained online so he could legally perform their ceremony in Vail, Colorado. (He's not on a boat, after all.)

Staying in character throughout the vows and the reception, Captain Obvious delivered deadpan advice to the couple: "Don't go to bed angry. Or sad. Or excited. Or too happy. Basically, you want to be tired. That's how sleeping works."

The two-minute spot from CP&B is the first wedding-focused work from the brand. (Competitor Booking.com, however, did feature the fictional nuptials of Jordan Peele and Chelsea Peretti in a previous campaign. Hotels.com is making overtures to millennials who are spending plenty each wedding season traveling to see friends get hitched. Fans who tweet #ChaplainObvious with something unique they spotted at a wedding will have a chance to win a $2,500 Hotels.com gift card.

The spot is running on the brand's YouTube, Facebook and Instagram channels and is being supported by paid media on those platforms.


Aug 14, 2018
Brand :
Agency :
Crispin Porter & Bogusky-Boulder

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