Skol's Interactive Music Video Turns Partygoers Into 'Chariots of Fire' Athletes
Platform Lets Users Mix Party People Clips on Their Phones
Aug 04, 2016
Brazil's leading beer brand Skol is defining its role as a Rio Olympics sponsor as that of big party host. The Anheuser-Busch brand worked with its Sao Paulo agency F/Nazca Saatchi & Saatchi, Google and director Vincent Morisset to create an interactive music video to the soundtrack of "Chariots of Fire," starring what's being billed as the "Skol Delegation," six good-lucking party-goers from Rio.
The platform plays videos of each delegate simultaneously on a cell phone. Users can click on any one, triggering different sounds and generating 36 different possible endings. The three most-clicked "party athletes" of the six will be awarded gold, silver and bronze medals in Rio. The platform, in Portuguese, is at www.carruagensdefogo.com.br (Portuguese for "Chariots of Fire").
"We want partying to go beyond Rio de Janeiro and everyone to enjoy the Olympic Games in a unique way," said Bruna Buas, manager for the Olympics at Anheuser-Busch owned AmBev. "Those willing to do that, no matter where they are, will be part of the Skol Delegation. That's why we launched a challenge for Google to create a single, interactive platform and provide unique fun at the palm of your hands."