Charles Jeffrey and Charli XCX star in dreamy nighttime film for Samsung

Mother London's film for the Galaxy S22 goes down the fashion film route

Published On
Mar 07, 2022

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Samsung is promoting its Galaxy S22 phone's Night Mode photography in the U.K. with a spot that goes down the fashion film route.

Agency Mother London joined forces with the British Fashion Council and fashion designer Charles Jeffrey (whose label Loverboy is known for vibrant nightclub-wear and elaborate, performance-led films) to create a film shot entirely at night. 

Directed by Matilda Finn of Biscuit, the film, running on paid social, celebrates Jeffrey's bold aesthetic and long-term entourage of friends, alongside singer Charli XCX, as they enter an otherworldly, dreamy night. The film blends fashion and the surreal with a touch of humor, provided by a flock of sheep.

It's certainly different in style from Samsung's U.S. ad for the S22, which explores night-time filming in a more conventional way. However, unlike that film, this one was not shot on the Galaxy S22 but rather, "inspired" by it. 

"Our new devices enable night photography and video capture like never before and Charli XCX and Charles Jeffrey have helped us create some of our most compelling and ground-breaking content yet," said Alex Conaway, head of brand, mobile, wearable and hearables for Samsung Mobile UK, in a statement. 

“The inspiration for my collections come from my love of alternative subcultures, abstract art and passion for music," added Jeffrey. "This collaboration with Samsung and Charli XCX, to launch the Galaxy S22 Series, celebrates the dreamlike experiences and memories of nightlife culture and nights out with friends.”  


Mar 07, 2022
Client :
Samsung Galaxy
Agency :
Head of Brand, Mobile, Wearables & Hearables :
Alex Conaway
Production Company :
Biscuit Filmworks
Director :
Matilda Finn
Ben Fordesman
EP :
Rupert Reynolds-MacLean
Producer :
Simon Eakhurst
Production Manager :
Luke Thornton
Casting :
Hammond Cox
Edit House :
Editor :
Leo King
Post House :
Time Based Arts
Post Producer :
Chris Aliano
VFX Supervisor/Lead :
Ollie Ramsey
Colorist :
Simone Grattarola
Sound :
Factory Studios
Sound Producer :
Sadie Poole
Sound Engineer :
Mark Hills
Music Company :
Music Supervisor :
Dan Rodgers
PR Agency :
Taylor Herring

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