And you thought childhood couldn't suck any more. Barton F. Graf 9000 has revealed how tough it is to be a kid in its "Long Day of Childhood" campaign, featuring scenes from tough moments of childhood--like the mysterious transformation of your hamster or having your mom clean your face with spit.
In this latest execution, which is running online, the agency traveled to the U.K., birthplace of the Harry and Charlie Davies-Carr, the
siblings behind the viral video "Charlie Bit My Finger," and uncovered, years later, the real trauma behind the success. Fortunately, they too, have Ragu to make things better.
The new spot coincides with news that the brothers will be launching their own online series based on the original video.