This Unexpected Honda Civic Spot Features a Shih Tzu and a Meteor
The Film from Leo Burnett Melbourne Is About Chasing Your Dreams
By
Angela Doland
Published On
Jul 11, 2016
Editor's Pick
It's safe to say this is the first commercial ever to feature a Shih Tzu, a meteor careening toward the earth and a news anchor uttering the word "poop." It's all part of an unconventional plug for the new Honda Civic, from Leo Burnett Melbourne.
The Australian video ad, "Chase It," opens with a bored TV reporter covering a dog show when she spots a meteor overhead. She takes off in a Civic to follow it (accidentally kidnapping a Shih Tzu along the way.) "We chased a dream to bring you the bold new Honda Civic," the voiceover says. "Go chase yours."
Credits
- Date
- Jul 11, 2016
- Brand :
- Honda Civic
- Client :
- Honda Civic
- Agency :
- Leo Burnett-Melbourne
- General Manager :
- Scott McGregor
- Customer Relations :
- Scott McGregor
- Brand Communications Manager :
- Ben Familton
- Communications Specialist :
- Melissa Altarelli
- Communications Specialist :
- Sarah Tolliday
- Chief Creative Officer :
- Jason Williams
- Senior Creative :
- Alex Metson
- Senior Creative :
- Blair Kimber
- Senior Creative :
- Joe Hill
- Senior Creative :
- Garret Fitzgerald
- Broadcast Producer :
- Cinnamon Darvall
- Group Account Director :
- Chris Ivanov
- Senior Account Director :
- Jaime Morgan
- Integrated Account Director :
- Nick Bennett
- Account Executive :
- Alex Cusworth
- Director, Integrated Strategy :
- Ilona Janashavili
- Strategy Planner :
- Emily Gould
- Senior Digital Strategist :
- James Duthie
- Senior Digital Producer :
- Charles Crang
- Associate Creative Director :
- Tim Shelley
- Senior Digital Designer :
- Matthew Caminiti
- Technical Director :
- Luke Torney
- Senior Back-End Developer :
- Ken Chen
- Front-End Developer :
- Rami Yahya
- Print Producer :
- John Trifonopoulos
- Social Media :
- Chris Steele
- Social Media :
- Josh Popow
- Production :
- Goodoil Films
- Director :
- Nathan Price
- Producer :
- Andrew McLean
- Executive Producer :
- Juliet Bishop
- Director, Photography :
- Ginny Loane
- Production Designer :
- Guy Treadgold
- Post Production Editorial :
- The Butchery
- Editor :
- Jack Hutchings
- Visual Effects :
- Colin Renshaw
- Supervisor :
- Colin Renshaw
- Visual Effects/Supervisor :
- Alt. VFX
- Sound Engineer :
- Sam Hopgood
- Sound Engineer :
- Soundlounge
- Soundtrack :
- Roger Hodgson
- Soundtrack :
- Dreamer
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Project Type
