This 'Art' Film Illustrates Something Very Unexpected
Gorgeous Ad Turns a Familiar Burden Into a Work of Art
Aug 06, 2015
The video here seems as if it's pulled straight out of some artsy short film festival. It shows a series of back-to-back chase scenes involving strange pairs: a beekeeper fleeing from a swarm, a rugby player rushing away from his opponents, a man pedaling his handcar furiously ahead of a coming train.
It's all made a bit abstract by an eerie soundtrack and the fact that the "chasers" are body painted in red, while the "fleers" in grey. And then, it kind of makes sense when you see the tag.
It's just another of the unusual but striking ads that Del Campo Saatchi & Saatchi Buenos Aires has created for electronicsbrand BGH.