The Sun Never Stops Setting in This Epic, Globe-Circling Stunt by Watchmaker Citizen
Tokyo and Amsterdam Offices of Wieden & Kennedy Planned 'Ambitious Experiment to Chase the Horizon'
Oct 01, 2014
As part of its first-ever global campaign, venerable watchmaker Citizen worked with the Tokyo and Amsterdam offices of Wieden & Kennedy to undertake what they're calling "an ambitious experiment to chase the horizon and endeavor to live in the same hour for as long as humanly possible." The film above, titled "Chasing Horizons," chronicles the stunt.
White type on a black screen at the start of the doc makes the goal clear: "We challenged photographer Simon Roberts to chase the sun across the Earth's time zones using the Eco-Drive Satellite Wave F100," a Citizen watch that adjusts to the current time zone anywhere in the world in just three seconds. Mr. Roberts and former NATO pilot Jonathan Nicol started off in Reykjavik, flying against the Earth's rotation to witness (and photograph) the setting sun 24 times in a row -- at the same time in 24 different time zones -- before arriving at their final destination in the Arctic Circle (with a quick fuel stop along the way).
"Chasing Horizons" was directed by Tristan Patterson.