Nike Hungary : Cheer Me On

Runners get a personalized digital cheer.

Published On
Oct 15, 2012

Editor's Pick

Nike Hungary worked with agency Next Wave Europe to integrate social media into Budapest half marathon We Run Budapest, with users getting online encouragement from friends to spur them on during the race. A Facebook app, Cheer Me On, let users' friends post personalized motivational messages. These were displayed for individual runners on LED screens, as they passed a sensor during the race and their individual RFID chip was scanned.

Credits

Date
Oct 15, 2012
Brand:
Nike Hungary
Client:
Nike Hungary
Agency:
Next Wave Europe
Creative Director:
Bruno Bitter
Art Director:
Rita Vizkelety
Account:
Timea Balogh
Account:
Flora Eder

Need a credit fix? Contact the Creativity Editors

Industry
Project Type
Tags