Cheerios has been producing some beautiful ads about family life recently, and its latest is no exception. You'll well up as a grandfather leaves his home and neighborhood, driven off by his daughter to somewhere new as the "For Rent" sign goes up. As she tries to convince him how much he'll love his new room, you get the sense of dread that he'll soon be surrounded by the sterile, cold walls of a nursing home.
However his destination is no anonymous retirement facility, but his daughter's family home, where an array of Cheerios -- and an adorable grandchild -- await. Matt Smukler of Community Films directed the spot for Saatchi & Saatchi New York.