This App Threatens to Disrupt SXSW by Letting People Paint the World With Cheetos
The A.I. Tech Paints the World in Cheetos
By
Ann-Christine Diaz
Published On
Mar 08, 2018
Editor's Pick
Cheetos is threatening to disrupt all the fanfare of SXSW with the debut of its latest technological advancement: an app that lets you paint the world in cheese curls. The PepsiCo Frito-Lay brand, along with Goodby, Silverstein & Partners' innovation group GS&P labs unveiled Cheetos Vision, which transforms anything--from you pet cat to your selfie--into an image carved from Cheetos.
Cheetos Vision is available today in the App Store and will be promoted through the "Shot on Cheetos Vision" campaign, which also includes a Cheetos-filled billboard in Austin and ads geo-targeting festival-goers.
Credits
- Date
- Mar 08, 2018
- Brand :
- Cheetos
- Client :
- Cheetos
- Agency :
- Goodby Silverstein & Partners
- Co-Chairperson :
- Rich Silverstein
- Chief Creative Officer :
- Margaret Johnson
- Creative Director :
- Jeff Gillette
- Creative Technology Director :
- Troy Lumpkin
- Associate Creative Director :
- Kurt Mills
- Associate Creative Director :
- Florian Marquardt
- Art Director :
- Levi Russell
- Copywriter :
- Lucas Coutinho
- Creative Technologist :
- August Bjornberg
- Junior Creative Technologist :
- Matthew Chiang
- Director, Production :
- Margaret Brett-Kearns
- Executive Producer :
- Tena Goy
- Interactive Producer :
- Severin Sauliere
- Social Producer :
- Sammie Heston
- Print Producer :
- Noah Dasho
- Content Creative :
- Isaak Le
- Director, Communications :
- Meredith Vellines
- Account Director :
- Becca Morris
- Account Manager :
- Molly Navalinski
- Account Manager :
- Jacob Stitzel
- Account Manager :
- Kieren Fickenscher
- Community Manager :
- Kristine Ciardello
- Group Brand Strategy Director :
- Ralph Paone
- Senior Brand Strategist :
- Harper Bokum-Fauth
- Communications Strategist :
- Catherine Kim
- Business Lead :
- Heidi Killeen
- Motion Creative Director :
- Mike Landry
- Motion Artist :
- Stephanie Sanchez
- Motion Artist :
- Chris Seneker
- Photographer :
- Quinn Gravier
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Project Type
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