This App Threatens to Disrupt SXSW by Letting People Paint the World With Cheetos

The A.I. Tech Paints the World in Cheetos

Published On
Mar 08, 2018

Editor's Pick

Cheetos is threatening to disrupt all the fanfare of SXSW with the debut of its latest technological advancement: an app that lets you paint the world in cheese curls. The PepsiCo Frito-Lay brand, along with Goodby, Silverstein & Partners' innovation group GS&P labs unveiled Cheetos Vision, which transforms anything--from you pet cat to your selfie--into an image carved from Cheetos.

Cheetos Vision is available today in the App Store and will be promoted through the "Shot on Cheetos Vision" campaign, which also includes a Cheetos-filled billboard in Austin and ads geo-targeting festival-goers.

Credits

Date
Mar 08, 2018
Brand:
Cheetos
Client:
Cheetos
Agency:
Goodby Silverstein & Partners
Co-Chairperson:
Rich Silverstein
Chief Creative Officer:
Margaret Johnson
Creative Director:
Jeff Gillette
Creative Technology Director:
Troy Lumpkin
Associate Creative Director:
Kurt Mills
Associate Creative Director:
Florian Marquardt
Art Director:
Levi Russell
Copywriter:
Lucas Coutinho
Creative Technologist:
August Bjornberg
Junior Creative Technologist:
Matthew Chiang
Director, Production:
Margaret Brett-Kearns
Executive Producer:
Tena Goy
Interactive Producer:
Severin Sauliere
Social Producer:
Sammie Heston
Print Producer:
Noah Dasho
Content Creative:
Isaak Le
Director, Communications:
Meredith Vellines
Account Director:
Becca Morris
Account Manager:
Molly Navalinski
Account Manager:
Jacob Stitzel
Account Manager:
Kieren Fickenscher
Community Manager:
Kristine Ciardello
Group Brand Strategy Director:
Ralph Paone
Senior Brand Strategist:
Harper Bokum-Fauth
Communications Strategist:
Catherine Kim
Business Lead:
Heidi Killeen
Motion Creative Director:
Mike Landry
Motion Artist:
Stephanie Sanchez
Motion Artist:
Chris Seneker
Photographer:
Quinn Gravier

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Project Type