Chevrolet Says Happy 4G of July! That's Not a Typo.

The Auto Brand Introduces First 4G-Enabled Cars

Published On
Jul 03, 2014

Editor's Pick

Chevrolet has tapped Commonwealth/McCann in Detroit to promote its new generation of 4G LTE and Wi-Fi ready cars. While the idea of connectivity spreading to the car may overwhelm or make some nervous, the spot released yesterday takes a sentimental approach. Here, a road trip is presented in two parts-- one presents the techy aspect, including research and web assistance, the other shows the resulting experiences.

The campaign is set to launch this week, right in time for the Fourth of July and will be providing free internet at the Philadelphia firework show at Chevrolet displays around Benjamin Franklin Parkway. Ads will also be running on television, at movie theaters and in GoGo Wi-Fi enabled flights.

Credits

Date
Jul 03, 2014
Brand:
Chevrolet
Client:
Chevrolet
Global Chief Creative Officer:
Anderas Dahlqvist
Chief Creative Officer:
Gary Pascoe
Creative Director/ Copywriter:
Duffy Patten
Creative Director, Art Director:
Bob Guisgand
Chief Production Officer:
Brian Dilorenzo
Director, Content:
Jeff Beverly
Senior Producer:
Chris Ott
Business Manager:
Julie Peterhans
Global Director, Strategy:
Conner Huber
Director, Strategy:
Tracy Aronoff
Executive Director, Global Operations:
Kate MacNevin
Senior Vice President, Managing Director:
Sharon Wacker
Agency:
Commonwealth/McCann-Detroit
Product Insights Director:
Eric Singer
Product Insights:
Ian McGuire
Business Affairs:
Jeanette Foy
Production Company:
Anonymous Content
Director:
Malcolm Venville
Executive Producer:
Eric Stern
Line Producer:
Scott Kaplan
Director, Photography:
Paul Cameron
Editorial:
ARCADE
Editor:
Christjan Jordan
Executive Producer:
Nicole Visram
Visual Effects:
The Mill - LA
Music:
Asche & Spencer

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Project Type