Chevy 'Blacks Out' the Super Bowl

The Automaker Gave a Glimpse of How Things Could Have Gone Awry

Published On
Feb 02, 2015

Description

Chevy put fear in football fans' hearts yesterday in the minutes leading up to the big game. Viewers were duped into thinking their cable service or internet connections had cut out when their screens, featuring an aerial view of the University of Phoenix stadium, went dark just as the fun was set to begin. When just enough silent seconds had passed to let people panic, a simple question popped up: "What would you do if your TV went out?"

The spot out of Commonwealth//McCann was actually intended to promote the Chevrolet Colorado truck and its fancy features -- including 4G LTE Wi-Fi. "You could stream the game in it," said a screen caption -- a handy alternative should the worst ever happen.

Credits

Date
Feb 02, 2015
Brand:
Chevrolet
Client:
Chevrolet
Agency:
Commonwealth/McCann
Chairperson:
Linus Karlsson
Chief Creative Officer Global:
Andreas Dahlqvist
North America Chief Creative Office:
Gary Pascoe
Executive Creative Director:
Duffy Patten
Executive Creative Director:
Bob Guisgand
Associate Creative Director:
Joe Gielniak
Associate Creative Director, Copywriter:
Liz Newman
Executive Vice President, Chief Production Officer:
Brian DiLorenzo
Executive Vice President, Global Director Integrated Content Production:
Jeff Beverly
Senior Producer:
Stuart Moutrie
Executive Director, Global Operations:
Kate MacNevin
Production Company:
Rattling Stick
Director:
Daniel Kleinman
Director, Photography:
Stuart Graham
Editorial:
Hudson Edit
Editor:
Mike Mojica
Sound Director:
Spencer Hall
Sound Director:
Hudson Edit
Finish:
Kevin Jones
Finish:
Jon Jovich
Finish:
Hudson Edit

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Industry
Project Type