Chevrolet : Table

Sit down at MLK's table.

Published On
Jul 19, 2011

Editor's Pick

Americans from all walks of life taking their seats at an endless table in this spot directed by Ben Quinn of The Sweet Shop through Spike DDB, NY. In it, Chevrolet celebrates its Table of Brotherhood Project, centering on the Washington, D.C. Martin Luther King, Jr. Memorial.

The project is a four city tour honoring King's legacy. Tour stops will feature a table where people of all backgrounds and opinions are invited to participate in culturally and socially relevant conversations around King's vision.

Credits

Date
Jul 19, 2011
Brand:
General Motors
Client:
General Motors
Brand:
Chevrolet
Agency:
SpikeDDB
Creative Director:
Dabo Che
Art Director:
Jeison Rodriguez
Agency Producer:
Cassie Hamilton
Production Company:
The Sweet Shop
Director:
Ben Quinn
Chief Executive Officer:
Paul Prince
Global Executive Producer:
Sharlene George
Executive Producer:
Tracy Mays
Producer:
Ron Cosentino
Director, Photography:
Michael Simmonds
Art Director:
Bradley Thodarson
Editing Company:
Union Editorial
Editor:
Marco Perez
Post Production:
MassMarket
Copywriter:
Dan Macena
Associate Creative Director:
Rachel Donovan

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Industry
Project Type