Chevrolet : The Chevrolet Tree Project

Plant a tree on Facebook.

Published On
Oct 10, 2011

Editor's Pick

The Chevrolet Tree Project is a Facebook app built by SSK that allows users to 'plant a tree' in association with the National Forest Foundation. Whenever you post a virtual tree to your Facebook wall, a real tree will be planted in a US National Forest (up to a total of 175,000 trees). It's all part of an ongoing carbon reduction initiative by the automaker.

Credits

Date
Oct 10, 2011
Brand:
Chevrolet
Client:
Chevrolet
Agency:
SS&K
Chief Creative Officer:
Kash Sree
Copywriter:
Chris Plehal
Art Director:
Mike Yang
Copywriter:
Nathan Philips
Art Director:
Alvaro Rivera
Designer:
Dexter Cruz
Director, Production:
John Swartz
Executive Producer:
Kelly Fagan
Integrated Producer:
Craig VonWiederhold
Digital Producer:
Ernie Klein
Production Company:
Solarsilk
Technical Director:
Scott Leisawitz
Developer:
Sean Cosier

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