Chevy : Skydive

A flying car!

Published On
Nov 04, 2011

Editor's Pick

First it bungee jumped, then it did this. Goodby, Silverstein & Partners are pushing the new Chevy Sonic to its limits (and putting the rest of us to shame) with "Skydive," a nicely produced spot showing the car skydiving.

The idea is to position the Sonic as your companion for all the adventures you will embark on in life. A total of three Sonic were dropped from 10,000 feet each and the shoot took four days to complete.

Credits

Date
Nov 04, 2011
Brand:
Chevy
Client:
Chevy
Agency:
Goodby Silverstein & Partners
Creative Director:
Joakim Borgstrom
Associate Creative Director:
Andrew Bancroft
Associate Creative Director:
Niklas Lilja
Broadcast Producer:
Dan Watson
Production Company:
Slim Pictures
Director:
ZCDC
Executive Producer:
Tom Weissferdt
Producer:
Gary Kout
Director, Photography:
Joe Jennings
Director, Photography:
Greg Gasson
Editor:
ZCDC
Music:
Plied Sound
Art Director:
Susan Land
Copywriter:
Trey Tyler

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Project Type