Help Remedies : Chewtoy

Perchance to..er. Wow.

Published On
Mar 23, 2011

Editor's Pick

Agencytwofifteen has partnered with Help Remedies to launch the first marketing campaign for Help's pain med-free sleep aid, Help I can't sleep.

Rather than focus on the unpleasantness of insomnia, the agency went straight to the end game - dreams - for the campaign idea.

The agency created a Dream Recorder app, which magically "records" dream content and relays the central dream themes to your social network, nine films revolving around recommended dreams, a Dream recommender site, and contributed to product packaging.

The dream recommendation films, which vary in length, will run in sleep-adjacent venues, like hotel on-demand channels, in flight, on late night TV and on the Union Square screens of drug chain Duane Reade.

A "sandman" will also be handing out hand drawn Help I cant sleep dream recommendations on the streets of New York. Agencytwofifteen also added dream recommendations to product packaging.

Credits

Date
Mar 24, 2011
Brand :
Help Remedies
Client :
Help Remedies
Executive Creative Director :
Scott Duchon
Creative Director :
Paul Caiozzo
Art Director :
Nathan Frank
Copywriter :
Paul Caiozzo
Director, Integrated Production :
Tom Wright
Agency :
agencytwofifteen-San Francisco
Executive Creative Director :
John Patroulis
Creative Director :
Nathan Frank
Art Director :
Paul Caiozzo
Copywriter :
Nathan Frank
Production Company :
Lifelong Friendship Society
Director :
Jason Jones
Director, Photography :
Sean Kirby
Executive Producer :
Dan Sormani
Line Producer :
Kim Koby
Production Manager :
Nicole Karczewski
Art Design :
Adam Sober
Art Director :
Kelly McGehee
Assistant Editor :
Louise Crane
Editorial :
Arcade Edit
Producer :
Ali Reed
Executive Producer :
Deanne Mehling
Visual Effects/Post :
Lifelong Friendship Society
Creative Director :
Jason Jones
Animator and Compositor :
Sid Seed
Animator and Compositor :
Dan Short
Animator and Compositor :
Jay Kim
Animator and Compositor :
Danny Kamhaji
Post Producer :
Bridgette Spalding
Music :
Human Worldwide
Mix :
Matt Zipkin
Editor :
Christjan Jordan

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Project Type