Help Remedies : Chewtoy
Perchance to..er. Wow.
Editor's Pick
Agencytwofifteen has partnered with Help Remedies to launch the first marketing campaign for Help's pain med-free sleep aid, Help I can't sleep.
Rather than focus on the unpleasantness of insomnia, the agency went straight to the end game - dreams - for the campaign idea.
The agency created a Dream Recorder app, which magically "records" dream content and relays the central dream themes to your social network, nine films revolving around recommended dreams, a Dream recommender site, and contributed to product packaging.
The dream recommendation films, which vary in length, will run in sleep-adjacent venues, like hotel on-demand channels, in flight, on late night TV and on the Union Square screens of drug chain Duane Reade.
A "sandman" will also be handing out hand drawn Help I cant sleep dream recommendations on the streets of New York. Agencytwofifteen also added dream recommendations to product packaging.
Credits
- Date
- Mar 24, 2011
- Brand :
- Help Remedies
- Client :
- Help Remedies
- Executive Creative Director :
- Scott Duchon
- Creative Director :
- Paul Caiozzo
- Art Director :
- Nathan Frank
- Copywriter :
- Paul Caiozzo
- Director, Integrated Production :
- Tom Wright
- Agency :
- agencytwofifteen-San Francisco
- Executive Creative Director :
- John Patroulis
- Creative Director :
- Nathan Frank
- Art Director :
- Paul Caiozzo
- Copywriter :
- Nathan Frank
- Production Company :
- Lifelong Friendship Society
- Director :
- Jason Jones
- Director, Photography :
- Sean Kirby
- Executive Producer :
- Dan Sormani
- Line Producer :
- Kim Koby
- Production Manager :
- Nicole Karczewski
- Art Design :
- Adam Sober
- Art Director :
- Kelly McGehee
- Assistant Editor :
- Louise Crane
- Editorial :
- Arcade Edit
- Producer :
- Ali Reed
- Executive Producer :
- Deanne Mehling
- Visual Effects/Post :
- Lifelong Friendship Society
- Creative Director :
- Jason Jones
- Animator and Compositor :
- Sid Seed
- Animator and Compositor :
- Dan Short
- Animator and Compositor :
- Jay Kim
- Animator and Compositor :
- Danny Kamhaji
- Post Producer :
- Bridgette Spalding
- Music :
- Human Worldwide
- Mix :
- Matt Zipkin
- Editor :
- Christjan Jordan
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