Chewy.com: Launch

Published On
Aug 02, 2017

Description

The second largest online pet retailer turned to Juniper Jones to help translate their brand visually, starting with their first broadcast commercial - a national spot no less. From there, JJ went on to develop and produce two additional campaigns, a total of eight spots further helping to cement Chewy's brand, and generating a ten percent spike in sales. Within the calendar year of these results, Chewy sold to Petsmart for 3.35 billion, the largest e-commerce acquisition ever.

Credits

Date
Aug 02, 2017
Agency:
Juniper Jones
Brand:
Chewy
Client:
Chewy
Director/Executive Creative Director:
Kevin Robinson
Writer/Executive Producer:
Ryan McRee
Editor:
Christy Brown
Editor:
Eli Mavros
Storyboard:
Adrian Hashimi

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Project Type