Chicco : Say Chicco

Baby talk

Published On
Feb 22, 2011

Editor's Pick

Chicco, the Italian baby goods brand, is relaunching in the US by teaching consumers the correct pronunciation of its name. The twist? Getting babies to say the name right - Kee-ko - and asking parents to send in video clips of their kids. All clips will then be displayed on a billboard in Times Square, and a photograph taken and sent back to the parents.

The clips can be uploaded and viewed at the website, while social media, print, online ads and mommy blogs will spread the word. The billboard, part of a new American Eagle Outfitters store, will show clips at 15 and 45 minutes past each hour until March 13.

Credits

Date
Feb 22, 2011
Brand:
Chicco
Client:
Chicco
Agency:
McCann Erickson-New York
Creative Director, Art Director:
Nathalie Brown
Creative Director/Writer:
Steve Nasi
Creative Content Producer:
Stuart Shapiro
Business Partner:
Neely Baker
Group Strategy Partner:
Jane Goodman
Creative Director/Partner:
David Schwarz
Associate Creative Director, Art Director:
Karen Ingram
Executive Creative Content Producer:
Catherine Patterson
Chief of Staff:
Mark Strong
Project Manager:
Lindsey Rogers
Production Company:
HUSH
Creative Director/Partner:
Erik Karasyk
Producer:
Jenn Mann
Art Director:
Laura Alejo
Lead Animator:
James O'Brien
Animator:
Wes Ebelhar
Assistant Animator:
Justin Demetrician
Interactive Designer:
Jen Lu
Flash Developer:
Nicholas Kircos
Technical Lead:
Will Olbrys
Online Advertising Development:
Modstar
Executive Engagement Officer:
Biagio Black Goetzke
Production Manager:
Marina Mezzogiorno-Brown
Head of Engineering:
David Crow
Interactivity Engineer:
Rafael Mendiola
Software Engineer:
Raam Dev
Software Engineer:
Tony Aidamouni
Support Engineer:
Jon Stoker
Illustrator:
Andrew Bannecker
Artist Representation:
Bernstein & Andriulli

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Project Type