Why Have the Chick-Fil-A Cows Listed Their Barn on Homestay?

They're In Hiding Because Sunday Is National Burger Day

Published On
May 24, 2017

Editor's Pick

Is everyone trying to rent out their homes to make a quick buck these days?

First the whole country of Sweden put iself on Airbnb. Now, the Chick-Fil-A cows have listed their barn in Georgia on Homestay as "The Sooper Cozy Cowz Barn."

The reason behind this, according to the campaign by McCann NY, is that this Sunday, May 28, is National Burger Day, so the cows (who have spent decades reminding people to "Eat More Chicken") have gone into hiding.

The barn, which sleeps six, comes with a barn-keeper, a piano, an in-barn theater and, rather spookily, a barbecue. But perhaps guests won't really need the latter since during their stay, they'll get free Chick-fil-A catering twice a day, including the new Smokehouse BBQ Bacon Sandwich.

The barn will be cow-free from May 23 through May 31, but unfortunately, the listing says it's already fully booked for the period. The first guests, Chrissy Arpie and her family, have been sharing on social about their experience, so you can see what you've been missing.

According to Chick-fil-A, this is the brand's first-ever all-social campaign. Within the first 48 hours of the campaign's launch, Chick-fil-A received more than 1,500 submissions. It also saw an increase in Facebook engagement since the campaign launched on May 1 and has earned more than 2,500 new fans on Facebook and Twitter (@EatMorChikin) since the cows checked out last week.

Credits

Date
May 24, 2017
Brand:
Chick-fil-A
Client:
Chick-fil-A
Agency:
McCann-New York
Co-Chief Creative Officer:
Tom Murphy
Co-Chief Creative Officer:
Sean Byran
Executive Creative Director:
James Dawson-Hollis
Senior Writer:
Caitlin Harris
Junior Art Director:
Kelsey Daharb
Copywriter:
James Fees
Brand Content Creator:
Eric Perini
Brand Content Creator:
Brett Berman
Chief Production Officer:
Nathy Aviram
Executive Integrated Producer:
Christine Lane
Lead Producer:
Courtney Fallow
Producer:
Phoebe Chao
Director, Social and Mobile:
Gemma Craven
Senior Social Strategist:
Rachel Aronson
Social Strategist:
Kate Pena
Associate Social Strategist:
Erin Moldovan
Executive Account Director:
Peter Bracegirdle
Group Account Director:
Dina Hovanessian
Account Supervisor:
Emily Sabbatini
Senior Project Manager:
Alexandra Goldklang
Project Manager:
Julie Bowman
Production:
ModOp Films LLC
Executive Producer:
Steven Scof Schofield
Executive Producer:
Rossie Cannon
Executive Producer:
Douglas Howell
Consulting Executive Producer:
Anke Thommen
Creative Director:
David Cullipher
Creative Technologist:
David Cullipher
Producer:
Leslie Lucey
Art Director:
Melinda Sanders
Client Services:
LaNicia Bentley
Production:
Homestay.com
Digital Marketing and Communications Manager:
Claire Sweeney
Head of Digital Marketing:
Suzanne Cox
Lead Developer:
David O'Brien
Digital Marketing Manager:
Caoimhe Duffy
Design:
Sean Smyth
Copywriter:
Kim Gillick

Need a credit fix? Contact the Creativity Editors

Project Type
Tags