A Kayaker Goes Up the Creek Without a Paddle in McDonald's Latest U.K. Spot
Leo Burnett's Campaign Promotes 'Chicken Legend'
Editor's Pick
McDonald's gives us a new take on the expression "up sh*t creek without a paddle" in its latest U.K. ad for its Chicken Legend meal, featuring a kayaker about to compete in a white water course who stupidly drops his oar.
He immediately spins around but despite this, he manages to complete the course backwards and go through all the gates (and anyone who's watched kayaking in the Olympics knows that this is quite a feat, even with a paddle).The idea is that he's a "legend" and therefore deserves a "Chicken Legend" afterwards.
The spot is by Leo Burnett London and was directed by Andy McLeod at Rattling Stick. It's running for seven weeks on TV, in cinemas and online, supported by OOH, press, social and digital display media.
Credits
- Date
- Aug 17, 2017
- Agency :
- Leo Burnett-London
- Brand :
- McDonald's
- Client :
- McDonald's
- Creative Director :
- Pete Heyes
- Art Director :
- Cassandra Jamcotchian
- Copywriter :
- Hayley Power
- Board Account Director :
- David Byrne
- Account Director :
- Jessica Lyons
- Account Manager :
- Charlotte Jackman
- Account Executive :
- Gracie Smith
- Head of Marketing :
- Steven Howells
- Marketing Manager :
- Marco Ruggeri
- Brand Manager :
- Jodie White
- Campaign Assistant :
- Alex Wing
- Agency Producer :
- Javre Dow
- Director :
- Andy McLeod
- Production Company :
- Rattling Stick
- Producer :
- Stuart Bentham
- Editor :
- Eve Ashwell
- Edit Company :
- The Assembly Rooms
- Post Production :
- MPC
- Sound Design :
- Parv
- Sound Company :
- Wave
- Director, Photography :
- Stuart Graham
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