Foundation for Queen Silvia Children's Hospital : A Childish Letter
Letters from kids.
Published On
Nov 26, 2012
Editor's Pick
To raise money for toys and activities for the 500,000 sick children at Queen Silvia Childrens Hospital, Sweden's Milk gave mailers a cute, appealing twist. The letters were printed, then given out to the kids in the hospital, along with art materials and permission to have fun. After that little detour, they went on to the right address -- a tangible reminder of the kids that could use your help.
Credits
- Date
- Nov 27, 2012
- Agency :
- Milk-Goteburg
- Production Manager :
- Philippa Ergel
- Copywriter :
- Rasmus Andersson
- Copywriter :
- Anders Holstrom
- Senior Art Director :
- Gunnar Skarland
- Art Director :
- Peter Eriksson
- Digital Creative :
- Axel Tagg
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Project Type