Guess Who Else Really Must! Have! Wheat Thins!

Being New York Launches Newest Crazy Commercial

Published On
Sep 20, 2013

Editor's Pick

TBWA's Being continues its quirky (definite understatement) work for Wheat Thins with 'Chili Pot," which sees a box of chili cheese crackers magically appear inside a giant pot of steaming chili. This time, the protagonist from "Night Vision" has Bigfoot and Ted from next door tied up with duct tape so they can't steal his Wheat Thins. Guess he didn't bank on what else might want to get their hands on that box.


Sep 20, 2013
Brand :
Wheat Thins
Client :
Wheat Thins
Agency :
Chairman/Chief Creative Offier :
Mark Figliulo
Creative Director :
Samira Ansari
Creative Director :
Lisa Topol
Art Director :
Mitchell Ratchik
Executive Producer :
Darryl Hagans
Executive Producer :
Jason Souter
Director :
Ulf Johansson
Executive Producer :
Philippa Smith
Executive Producer :
Sasha Hirschfeld
Production Company :
Smith & Jones Films
Line Producer :
Megan Moore
Director, Photography :
Andrzej Sekula
Editorial :
Mackenzie Cutler
Editor :
Erik Laroi
Assistant Editor :
Lisa White
Assistant Editor :
Brendan Hogan
Producer :
Evan Meeker
Sound Design :
Sam Shaffer
After Effects :
Joe Miller
Effects :
Visual Effects Supervisor :
Mikael Pettersson
2D Compositing :
Jonathan McKee
Visual Effects Producer :
Philip Whalley
Telecine :
Colorist :
Tim Masick
Executive Producer :
Gloria Pitagorsky

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Project Type