Who knew that when it comes to sports, tree-catching was popular in China? Or blind clubbing was all the rage in India? Who cares? But thats the point of these typically insane Cliff Freeman moments. With its intentionally unsubtitled snippets of very odd athletics from faraway places, all the wackiness smartly served its causeto underscore the familiar Fox Sports mantra, Sports news from the only region you care about. The campaign muscled its way through awards shows from the Andys to Cannes, where it nabbed the 2001 Grand Prix.