CAA and Chipotle continue the campaign for the Chipotle Cultivate Foundation with a new short film that explores economic hardships faced by farmers as the American agricultural system gets increasingly industrialized.
This film opens with the shot of three boys trashing an abandoned home, until they realize that the family that lived there probably wasn't so different from the ones they come from. Directed by David Altobelli, the short film features a new version of "Mama, Don't Let Your Babies Grow up to Be Cowboys," by Willie Nelson and Waylon Jennings. The new version is sung by Karen O, lead singer of the Yeah Yeah Yeahs.
This film promotes a fundraiser that is being held on Halloween at all Chipotle restaurants to benefit the Chipotle Cultivate Foundation and Farm Aid. Willie Nelson lent his voice to that film in a special rendition of Coldplay's "The Scientist."
The previous film, "Back to Start," showed the benefits of sustainable farming.