Is Chivas Regal, which calls itself "the world's first luxury brand," too upscale for cheesecake? Well, clearly not. The new Sports Illustrated Swimsuit Issue boasts a back cover, from New York brand consultancy Brand Architecture International, featuring (hold onto your passport) Brazilian model Cinthia Pires photographed near Cabo San Lucas, Mexico, by noted Australian fashion/celeb shooter Daniela Federici, www.danielafederici.com. Nice bling touch with the 60-foot yacht, no? At any rate, as Chivas U.S. brand director Craig Johnson points out, the object here, needless to say, is simply to give readers more of a good thing. "We wanted to create an image so that no matter which cover you see