Chivas Has Created a $1 Million Fund for 'Social Entrepreneurs' and You Could Get a Cut

'12 Years a Slave' Star Chiwetel Ejiofor Enlisted to Launch 'Win the Right Way' Campaign

Published On
Oct 02, 2014

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Chiwetel Ejiofor, the Oscar-nominated star of "12 Years a Slave," delivers a passionate soliloquy from a boxing ring about "being the change the world wants to see" as part of a global campaign from Chivas Regal backing the launch of an investment fund for "social entrepreneurs."

The Pernod Ricard-owned whiskey brand has launched The Venture with a campaign titled "Win the Right Way" to give assistance to entrepreneurs behind "businesses that are run not just for the benefit of shareholders, but to address social issues." People can apply by submitting their business ideas at a dedicated site created by digital agency AnalogFolk. Up to 20 of the most promising will be invited to a "training camp" in Silicon Valley, where they will meet and be mentored by tech experts, and have a chance to win a share of $1 million in funding.

Chivas has released three versions of the ad by Havas Worldwide; a U.S. version is fronted by Oscar Isaac ("Inside Llewyn Davis") while Liao Fan stars in the film created for the Asian market. Daniel Wolfe directed all three through production company Somesuch.

Credits

Date
Oct 02, 2014
Agency:
Havas Worldwide
Brand:
Chivas Regal
Client:
Chivas Regal
Agency:
AnalogFolk-London
Executive Creative Director:
Mark Fairbanks
Creative Director:
Andre Moreira
Art Director:
Philip Beaumont
Copywriter:
Dominic Gettins
Agency Planner:
Christopher Skillicorn
Agency Planner:
Andy Quin
Agency Planner:
Anthony Edwards
Agency Producer:
Lucy Powell
Agency Producer:
Leila Bartlam
Agency Producer:
Sam Myers
Photographer:
The Wade Brothers
Director/Production Company:
Daniel Wolfe
Director/Production Company:
George Belfield
Director/Production Company:
Somesuch Productions
Producer:
Seth Wilson
Producer:
Dougal Meese
Producer:
Dulcie Kellett
Editor:
Tom Lindsay
Editor:
Thomas Grove Carter
Editor:
Ross Hallard
Editor:
Elise Butt
Editor:
Fouad Gaber
Assistant Editor:
Magda Plugowska
Assistant Editor:
Gwen Norcliffe
Assistant Editor:
Ed Hanbury
Assistant Editor:
Ed Enayat
Executive Creative Director:
Simon Richings
Creative Director:
Steve Reed
Design Director:
Jamie Lillywhite
Lead Designer:
Ben Howarth
Designer:
Lawrence Cox
Tech Lead:
David Wiltshire
Creative Technologist:
Rick Jones
Creative Technologist:
Jay Tang
Creative Technologist:
Luis Rodrigues
UX:
Julie Herskin
Project Director:
Sam Becker
Senior Producer:
Ivan Sebastian
Senior Producer:
Neil Ballinger
Director, Strategy:
Matt Dyke
Strategist:
Sammy King
Copywriter:
Danielle Melia
Music Supervision:
Leland Music
Music Supervision:
Toby Williams
Artist:
Plan B
Song:
Playing With Fire
Audio Post Facility:
Grand Central Recording Studios
Sound Design and Mix:
Ben Leeves

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