A Raging Bear Breaks into a Grocery Store in Chobani's Super Bowl Spot

Droga5 is Behind One of the Two Yogurt Spots in This Year's Game

Published On
Jan 28, 2014

Editor's Pick

It seems like just another cozy day at an old-time country store, when all of a sudden, its friendly patrons start freaking-the-f-out when they encounter a frightening intruder -- a gigantic, ravenous bear. He wreaks havoc on the shop, sending products flying off the shelves as he searches for the only thing that will satisfy him -- Chobani yogurt. "It's hard, these days, to find food with only real natural ingredients," goes the V.O. of the brand's Super Bowl XLVIII spot, created out of Droga5, New York and directed by Smuggler's Ivan Zacharias.

Chobani addresses the good-for-you aspects of the brand and takes an over-the-top comedy approach that's become characteristic of big game ads. It will be one of two yogurt advertisers during the game. Dannon Oikos also debuted a more suggestive effort starring John Stamos earlier this week. Which do you like better? Vote on AdAge.com.

Credits

Date
Jan 28, 2014
Brand:
Chobani
Client:
Chobani
Agency:
Droga5
Chairperson:
David Droga
Chief Creative Officer:
Ted Royer
Creative Director:
Rick Dodds
Creative Director:
Steve Howell
Art Director:
Karen Short
Head of Integrated Production:
Sally-Ann Dale
Head of Broadcast Production:
Ben Davies
Producer:
Sam Kilbreth
Chief Strategy Officer:
Jonny Bauer
Group Planning Director:
Donny Jensen
Head of Digital Strategy:
Chet Gulland
Director, Digital Strategy:
George Bennett
Group Communication Strategy Director:
Colleen Leddy
Communications Strategist:
William de Lannoy
Chief Marketing Officer:
Peter McGuinness
Senior Vice President, Brand Marketing:
Brad Charron
Vice President, Brand Communications:
Josh Dean
Brand Communications Director:
Jessica Lauria
Production Company:
Smuggler
Director:
Ivan Zacharias
Director, Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling Smith
Executive Producer:
Allison Kunzman
Line Producer:
Nick Landon
Editorial:
Robota
Editor:
Filip Malasek
Post Production:
The Mill - New York
On-Set Supervision:
Hitesh Patel
Visual Effects Supervisor:
Richard Lyons
Color:
Adam Scott at the Mill
Executive Producer:
Sean Costelloe
Executive Producer:
Zu Al-Kadiri
Music:
Good Ear Music Supervision
Music:
Andrew Kahn
Track Clearance/Licensing:
Rob Kaplan - Wool & Tusk
Track Clearance/Licensing:
Aaron Mercer - Wool & Tusk
Sound Director:
Sonic Union
Designer/Mixer:
David Papa
Bear:
Bear With Us, Calgary, Canada
Owner/Trainer:
Ruth LaBarge
Social Media Creative:
Eric Dennis
Social Media Creative:
Molly Jamison
Social Media Strategist:
Gerard Crichlow
Art Director:
Nicole Karalekas
Interactive Producer:
Andy Hatch
Associate Producer:
Ian Graetzer

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Project Type