Mibanco: Cholo I am

Published On
Feb 18, 2016

Description

This is the first time in advertising that a brand challenges the racist paradigm against "cholos," the dark-skinned Peruvian mestizos and natives.

Credits

Date
Feb 18, 2016
Agency :
FCB Mayo-Peru
Chief Creative Officer :
Humberto Polar
Executive Creative Director :
Flavio Pantigoso
Brand :
Mibanco
Client :
Mibanco
Creative Director :
Vctor Vlez
Copywriter :
Flavio Pantigoso
Art Director :
Julie Oshiro
Agency Producer :
Alonso Palomino
Agency Producer :
Sebastin Salinas
Account Director :
Jackeline Oneto
Account Executive :
Fernando Alvarez
Account Executive :
Luis Romero
Production :
Espritu
Director :
Jorge Carmona
Audio Producer :
La Sonora
Music :
Gonzalo Polar

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