Mibanco: Cholo I am
Published On
Feb 18, 2016
Description
This is the first time in advertising that a brand challenges the racist paradigm against "cholos," the dark-skinned Peruvian mestizos and natives.
Credits
- Date
- Feb 18, 2016
- Agency :
- FCB
- Chief Creative Officer :
- Humberto Polar
- Executive Creative Director :
- Flavio Pantigoso
- Brand :
- Mibanco
- Client :
- Mibanco
- Creative Director :
- Vctor Vlez
- Copywriter :
- Flavio Pantigoso
- Art Director :
- Julie Oshiro
- Agency Producer :
- Alonso Palomino
- Agency Producer :
- Sebastin Salinas
- Account Director :
- Jackeline Oneto
- Account Executive :
- Fernando Alvarez
- Account Executive :
- Luis Romero
- Production :
- Espritu
- Director :
- Jorge Carmona
- Audio Producer :
- La Sonora
- Music :
- Gonzalo Polar
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
