Mentos : Choose Up2U

Red pill or blue pill?

Published On
Sep 18, 2011

Editor's Pick

The Martin Agency and Unit9 London launch a microsite for Mentos' new line of gum that really puts the choice in your hands. The gum comes in a pack that has two flavors -- it's your choice which one you want to take. The site follows a similar "Up to You" theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a "Hip Hop Superstar" with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum.

Credits

Date
Sep 19, 2011
Brand :
Mentos
Client :
Mentos
Agency :
The Martin Agency
Chief Creative Officer :
John Norman
Group Creative Director :
Fabio Costa
Associate Creative Director :
Mike Lear
Senior Copywriter :
Mike Lear
Senior Art Director :
Dustin Artz
Executive Producer :
Lalita Koehler
Broadcast Producer :
Alex Scheer-Payne
Interactive Producer :
Travis Smith
Production Company :
Unit9
Interactive Director :
Anrick Bregman
Live Action Producer :
Michelle Craig
Interactive Producer :
Rich Rowe
Group Creative Director :
Keith Cartwright
3D :
Jules Stevenson
Post Supervisor :
Jules Stevenson
Post Production :
Neil Canterbury
Post Production :
Alex Dorman
Post Production :
Nic Grootbluemink
3D Generalist :
Nic Grootbluemink
3D Generalist :
Alex Dorman
3D Generalist :
Neil Canterbury
Designer :
Jarrod Castaing
Technical Lead :
David Hartono

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Project Type