Mentos : Choose Up2U
Red pill or blue pill?

Editor's Pick
The Martin Agency and Unit9 London launch a microsite for Mentos' new line of gum that really puts the choice in your hands. The gum comes in a pack that has two flavors -- it's your choice which one you want to take. The site follows a similar "Up to You" theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a "Hip Hop Superstar" with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum.
Credits
- Date
- Sep 19, 2011
- Brand :
- Mentos
- Client :
- Mentos
- Agency :
- The Martin Agency
- Chief Creative Officer :
- John Norman
- Group Creative Director :
- Fabio Costa
- Associate Creative Director :
- Mike Lear
- Senior Copywriter :
- Mike Lear
- Senior Art Director :
- Dustin Artz
- Executive Producer :
- Lalita Koehler
- Broadcast Producer :
- Alex Scheer-Payne
- Interactive Producer :
- Travis Smith
- Production Company :
- Unit9
- Interactive Director :
- Anrick Bregman
- Live Action Producer :
- Michelle Craig
- Interactive Producer :
- Rich Rowe
- Group Creative Director :
- Keith Cartwright
- 3D :
- Jules Stevenson
- Post Supervisor :
- Jules Stevenson
- Post Production :
- Neil Canterbury
- Post Production :
- Alex Dorman
- Post Production :
- Nic Grootbluemink
- 3D Generalist :
- Nic Grootbluemink
- 3D Generalist :
- Alex Dorman
- 3D Generalist :
- Neil Canterbury
- Designer :
- Jarrod Castaing
- Technical Lead :
- David Hartono
Need a credit fix? Contact the Creativity Editors