Old Spice Debuts a Choose-Your-Own-Adventure Story on Instagram
Bottle of Body Wash Unlocks Curious Tales
By
Ann-Christine Diaz
Published On
Jul 31, 2015
Editor's Pick
A bottle of Old Spice body wash leads to some curious tales in this new Instagram Choose-Your-Own-Adventure Game, created out of Wieden & Kennedy Portland. One black-and-white image, drawn in classic comic-book style and depicting a beleaguered who mysteriously awakes in a cave is the portal to a tale of (possibly) devious robots, sultry hook-ups or gladiator fighting with some mean-looking space beasts. The lead-in reads: "You awaken in a dark cave. In the distance you see a faint light, in front of you is an open bottle of Old Spice body wash. Go toward the light -- maybe it's a way out? Grab the Old Spice? Tap image once to use tags to navigate."
Credits
- Date
- Jul 31, 2015
- Client :
- Old Spice
- Client :
- Old Spice
- Agency :
- Wieden & Kennedy-Portland
- Project Name :
- Choose Your Own Adventure
- Creative Director :
- Jason Kreher
- Copywriter/Art Director :
- Matt Sorrell
- Additonal Creative :
- Chen Liang/Cameron Soane
- Project Manager :
- Jason Schwartz
- Interactive Strategy :
- Michael Holz
- Social Strategy :
- Danny Schotthoefer
- Account Team :
- Jessica Monsey
- Account Team :
- Michael Dalton
- Account Team :
- Nick Pirtle
- Interactive Studio Artist :
- Kieron Dwyer
- Executive Creative Director :
- Mark Fitzloff
- Executive Creative Director :
- Joe Staples
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Project Type