Mint Choice Is a Matter of Family Honor in This Zany Trebor Spot
Taika Waititi Helms W&K London's First Work for the Brand
Apr 20, 2015
Mint brand Trebor's first work through Wieden & Kennedy London since the agency won the business last year takes a quirky comedic approach. A boy approaches his father nervously to tell him he prefers soft mints to Extra Strong Mint, even though they've always been an Extra Strong Mint family. Father's furious response might be expected, but his appearance isn't.
The ad is the first on British TV by the brand in over 10 years and was shot by "Flight of the Conchords" director, Hungry Man's Taika Waititi.