Dickies : Chopper Print

Stronger than you imagined.

Published On
Jul 26, 2010
Chopper Print

Editor's Pick

Dickies just launched 874 Versus, its first campaign out of Goodby, Silverstein & Partners. The integrated effort includes a series of webfilms celebrating the heritage, and literally, the toughness and endurance of the brand and its signature 874 Work Pant. The films, directed by Dante Ariola, appear on a dedicate site and on the brand's YouTube channel, with more to debut over the coming months, along with broadcast and OOH elements.


Jul 27, 2010
Client :
Brand :
Agency :
Goodby Silverstein & Partners
Co-Chairman/Creative Director :
Rich Silverstein
Executive Creative Director :
Rick Condos
Executive Creative Director :
Hunter Hindman
Associate Creative Director :
Marc Sobier
Copywriter :
Jonathan Graham
Copywriter :
Ryan Hoercher
Art Director :
Tim Semple
Art Director :
Matt McFaden
Executive Producer :
Hilary Coate
Broadcast Producer :
Jon Drawbaugh
Worldwide Account Director :
John Coyne

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