Dickies : Chopper
Stronger than you imagined.
Published On
Jul 26, 2010
Editor's Pick
Dickies just launched 874 Versus, its first campaign out of Goodby, Silverstein & Partners. The integrated effort includes a series of webfilms celebrating the heritage, and literally, the toughness and endurance of the brand and its signature 874 Work Pant. The films were directed by Dante Ariola and put the classic pant through a series of tough tests. They appear on a dedicate site and on the brand's YouTube channel, with more to debut over the coming months, along with broadcast and OOH elements.
Credits
- Date
- Jul 27, 2010
- Brand :
- Dickies
- Client :
- Dickies
- Agency :
- Goodby Silverstein & Partners
- Co-Chairman/Creative Director :
- Rich Silverstein
- Executive Creative Director :
- Rick Condos
- Executive Creative Director :
- Hunter Hindman
- Associate Creative Director :
- Marc Sobier
- Copywriter :
- Jonathan Graham
- Copywriter :
- Ryan Hoercher
- Art Director :
- Tim Semple
- Art Director :
- Matt McFaden
- Executive Producer :
- Hilary Coate
- Broadcast Producer :
- Jon Drawbaugh
- Worldwide Account Director :
- John Coyne
- Production Company :
- MJZ
- Director :
- Dante Ariola
- Director, Photography :
- Greig Fraser
- Executive Producer :
- Jeff Scruton
- Producer :
- Natalie Hill
- Editorial Company :
- Lost Planet
- Editor :
- Hank Corwin
- Executive Producer :
- Gary Ward
- Producer :
- Bill Fortney
- Post Production/Effects Company :
- ntropic
- Post Production/Effects Company :
- ntropic
- Visual Effects Creative Director :
- Nathan Robinson
- Executive Producer :
- Dana Townsend
- Producer :
- Melissa Warhaftig
- Telecine Company :
- Company 3
- Colorist :
- Stefan Sonnenfeld
- Animation Company :
- Woodshop Studios
- Executive Producer :
- Sam Swisher
- Creative Director :
- Trevor Shepard
Need a credit fix? Contact the Creativity Editors
Project Type
