Dickies : Chopper

Stronger than you imagined.

Published On
Jul 26, 2010

Editor's Pick

Dickies just launched 874 Versus, its first campaign out of Goodby, Silverstein & Partners. The integrated effort includes a series of webfilms celebrating the heritage, and literally, the toughness and endurance of the brand and its signature 874 Work Pant. The films were directed by Dante Ariola and put the classic pant through a series of tough tests. They appear on a dedicate site and on the brand's YouTube channel, with more to debut over the coming months, along with broadcast and OOH elements.


Jul 27, 2010
Brand :
Client :
Agency :
Goodby Silverstein & Partners
Co-Chairman/Creative Director :
Rich Silverstein
Executive Creative Director :
Rick Condos
Executive Creative Director :
Hunter Hindman
Associate Creative Director :
Marc Sobier
Copywriter :
Jonathan Graham
Copywriter :
Ryan Hoercher
Art Director :
Tim Semple
Art Director :
Matt McFaden
Executive Producer :
Hilary Coate
Broadcast Producer :
Jon Drawbaugh
Worldwide Account Director :
John Coyne
Production Company :
Director :
Dante Ariola
Director, Photography :
Greig Fraser
Executive Producer :
Jeff Scruton
Producer :
Natalie Hill
Editorial Company :
Lost Planet
Editor :
Hank Corwin
Executive Producer :
Gary Ward
Producer :
Bill Fortney
Post Production/Effects Company :
Post Production/Effects Company :
Visual Effects Creative Director :
Nathan Robinson
Executive Producer :
Dana Townsend
Producer :
Melissa Warhaftig
Telecine Company :
Company 3
Colorist :
Stefan Sonnenfeld
Animation Company :
Woodshop Studios
Executive Producer :
Sam Swisher
Creative Director :
Trevor Shepard

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Project Type