CHPA Partnership for a Drugfree America : SipItUp

The dangers of Robotripping.

Published On
Aug 06, 2012

Editor's Pick

Facebook apps that use your profile information to personalize an "experience" are nothing new, but this newest campaign, out of Tribal DDB San Francisco for CHPA Partnership for a Drug Free America is especially frightening -- and effective.

Abuse of cough syrup is on the rise, with teens listing "Robotripping" as one of their Facebook interests. The agency sought to show teens what happens when you Robotrip with SipItUp, an app that scrapes Facebook info to deliver a personalized Robotrip experience. Here you can see a demo version, and go to the site to try it yourself. Warning: There's a lot of vomit involved.

Credits

Date
Aug 06, 2012
Brand:
CHPA Partnership for a Drugfree America
Client:
CHPA Partnership for a Drugfree America
Agency:
Tribal DDB-San Francisco
Executive Creative Director/Production:
Keith Ciampa
Associate Creative Director:
Matt Klug
Senior Art Director:
Shawn Gurzcak
Senior Copywriter:
Reid Hultman
Art Director:
Sean Flores
Copywriter:
Justin Peele
Director, Content Production:
Frank Brooks
Interactive Producer:
Christian Colasuonno
Director, Technology:
Brian Jeremy
Business Director:
Jenny Leonetti
Director, Social Media:
Matthew Nelson
Live-Action:
Moxie Pictures
Director:
Henry & Rel
Executive Producer:
Robert Fernandez
Line Producer:
Melody Roscher
Interactive Director:
Bkwld
Creative Director:
Chad Turner
Senior Producer:
Chris Edmonds
Editorial:
Beast
Executive Producer:
John Ettinger
Editor:
Brian Lagerhausen
Sound Design:
One Union
Engineer:
Matt Zipkin
Telecine:
New Hat
Colorist:
Beau Leon

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Project Type