KFC's UK festive spot takes aim and fires at all the schmaltziness of Christmas ads with this musical number urging people to make peace at Christmas, however much they hate each other's guts. The humorous campaign, by BBH London, will urge people to make peace with an enemy on Twitter and win a chance to star in a follow-up ad.
The first spot by BBH London, took over an entire break of Saturday night's X-Factor (now officially the latest way to launch a big new campaign in the UK). It encourages people to encouraged to tweet with the hashtag #UniteThisXmas about someone they would like to make peace with. The winning tweeter will have their conflict resolved by starring in a new spot with a specially written song performed by the KFC Choir, to be broadcast during the X Factor final on 14th December.