PNC : Christmas Price Index Video
A discount on those turtle doves?
Published On
Nov 30, 2011
Editor's Pick
PNC's annual Christmas Price Index is back, as usual calculating the cost of buying all the items mentioned in the "12 Days of Christmas" carol. This year, buying all those rings, partridges, turtle doves and so on will cost you a whopping $24,263, up from $823 last year.
To visualize all the data, Deutsch has created the Christmas Price Index Express, a fun website that that uses a train to carry you through and collect all the 12 items. While travelling, you stop at the various gifts, figuring out how much they cost, using inflation and currency fluctuation data. The video was made using stop motion and live action with a layer of interactivity.
Credits
- Date
- Dec 01, 2011
- Brand :
- PNC
- Client :
- PNC
- Agency :
- Deutsch-New York
- Chief Creative Officer :
- Greg DiNoto
- Digital Executive Creative Director :
- Stephen Nesle
- Group Creative Director :
- Jeremy Bernstein
- Group Creative Director :
- Jeff Vinick
- Art Director :
- Jeff Kopay
- Art Director :
- RG Lacandola
- Copywriter :
- Matt Moyer
- Director, Integrated Production :
- Joe Calabrese
- Director, Interactive Production :
- Stephanie Lee-Pang
- Executive Producer :
- Greg Tharp
- Interactive Senior Producer :
- Kristina Trimmer
- Director :
- Peter Sluszka
- Director, Photography :
- Ivan Abel
- Executive Producer :
- Greg Bedard
- Producer :
- Zack Kortright
- Creative Director :
- Greg Harvey
- Head of Production :
- Olli Siebelt
- Senior Producer :
- Craig Duffy
- Lead Designer :
- Jeff Levine
- Digital Director :
- Michael Marina
- Editor :
- Anita Chao
- Lead Compositor :
- Arthur Hur
- Compositor :
- John Harrison
- Compositor :
- Yussef Cole
- Compositor :
- Sam Mason
- Compositor :
- Chris Boyce
- Illustrator :
- Ben Plouffe
- Composer :
- Benjamin Pacheco
- Music Creative Director :
- John Connolly
- Mix and Sound Design :
- Evan Spear
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Project Type