A Festive Family Shows Incredible Brand Loyalty in This U.K. Ad
Nov 18, 2014
With all the British retailers busying themselves with how to produce the most emotional Christmas ad this year, Samsung U.K. has decided to join in, with its first-ever festive campaign. In this film, a family is enjoying Christmas at home -- and making use of all manner of Samsung devices, from smartphones to tablets and smart watches. With a cosy voiceover and vignettes designed to make you smile -- people falling over ice skating, or filming themselves sneaking more turkey -- it's less a hard product sell and much more about warm feelings for the Samsung brand (or, at the very least, marvelling at this family's incredible brand loyalty). A second film gets more specific, promoting the Galaxy Note 4, but is still heavy on the Christmas magic.