Chrysler : Halftime in America - 300 My Son Steven

Chrysler debuts the second half.

Published On
Mar 30, 2012

Editor's Pick

Picking up where Clint Eastwood 's Super Bowl "Halftime in America" spot left off, Wieden & Kennedy, Portland has created four new 60-second spots for Chrysler/Fiat. The spots tell four stories of the success, or rising sense of hope of four different families, all while showcasing a different vehicle. Chrysler describes the work as "the second half" and continue the story of the "Imported from Detroit" tag.

The spots will air during the NCAA men's basketball seminfinals and finals, on CBS at the American Country Music Awards and on AMC during "Mad Men."

Read more about the effort on Adage.com.

Credits

Date
Mar 30, 2012
Brand:
Chrysler
Client:
Chrysler
Agency:
Wieden & Kennedy-Portland
Creative Director:
Aaron Allen
Creative Director:
Michael Tabtabai
Creative Director:
Joe Staples
Copywriter:
Smith Henderson
Art Director:
Jimm Lasser
Producer:
Bob Wendt
Producer:
Kirsten Acheson
Executive Producer:
Corey Bartha
Project Manager:
Tamar Berk
Executive Creative Director/Production:
Mark Fitzloff
Executive Creative Director/Production:
Susan Hoffman
Executive Agency Producer:
Ben Grylewicz
Director:
David Gordon Green
Executive Producer:
Allison Amon
Executive Producer:
Lisa Mehling
Executive Producer:
Patrick McGoldrick
Line Producer:
Melinda Nugent
Director, Photography:
Eric Treml
Editorial Company:
Joint
Editor:
Tommy Harden
Assistant Editor:
Nicholas Davis
Junior Editor:
Kelly Brickner
Post Producer:
Ryan Shanholtzer
Post Producer:
Jennifer Patterson
Post Executive Producer:
Patty Brebner
Visual Effects Company:
Method Studios
Visual Effects Executive Producer:
Robert Owens
Flame Artist:
Kelly Bumbarger
Visual Effects Producer:
Ananda Reavis
Music and Sound Company:
Revolver Studios
Composer:
Zoe Keating (Jeep)
Composer:
Allison Ables (Ram, Dodge, Chrysler)
Producer:
Collin Hegna
Mix Company:
Lime Studios
Mixer:
Mark Meyuhas
Producer:
Jessica Locke
Production Company:
Chelsea Pictures

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Project Type