Picking up where Clint Eastwood 's Super Bowl "Halftime in America" spot left off, Wieden & Kennedy, Portland has created four new 60-second spots for Chrysler/Fiat. The spots tell four stories of the success, or rising sense of hope of four different families, all while showcasing a different vehicle. Chrysler describes the work as "the second half" and continue the story of the "Imported from Detroit" tag.
The spots will air during the NCAA men's basketball seminfinals and finals, on CBS at the American Country Music Awards and on AMC during "Mad Men."
Read more about the effort on Adage.com.