CIBC Portrays a Life-Changing Moment in Cancer Patients' Lives

Promotes 'Run for the Cure' Event via Agency Cundari

Published On
Aug 14, 2013

Editor's Pick

Canada's CIBC, which every year sponsors the "Run for the Cure," an event to raise funds and increase awareness for breast cancer, works with agency Cundari for this reflective online-only film. Sensitively shot by director Hubert Davis out of Untitled Films, the spot shows one moments in the lives of people touched by breast cancer. That moment, however, is not what you'd expect.

Credits

Date
Aug 14, 2013
Brand:
CIBC
Client:
CIBC
Agency:
Cundari
Chief Creative Officer:
Andrew Simon
Art Director:
Jung Ahn
Copywriter:
Maggie Pycherek
Group Creative Director:
Cory Eisentraut
Group Creative Director:
Mike Sipley
Agency Producer:
Kasia Zeniuk
Director:
Hubert Davis
Production Company:
Untitled
Editing:
Rooster
Editing:
Dave de Carlo
Sound Studio:
Pirate Toronto
Composer:
Todor Kobakov

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Project Type