The DNA Project : The Cigarette That Saved Lives
Traces of evidence.
Published On
Nov 28, 2011
Editor's Pick
Bruno Bossi directs a commercial for the DNA Project, a non profit that raises crime scene awareness. The commercial is meant to highlight the lack of appropriate DNA evidence centers in South Africa. The paradoxical spot was conceptualized by Fox P2 and is screening as part of the 16 Days of Activism for No Violence Against Women and Children movement.
Credits
- Date
- Nov 29, 2011
- Brand :
- The DNA Project
- Client :
- The DNA Project
- Agency :
- FoxP2
- Agency Producer :
- Katherine Tripp
- Executive Creative Director :
- Justin Gomes
- Copywriter :
- Gavin Williams
- Art Director :
- Michael Lees-Rolfe
- Director :
- Bruno Bossi
- Director, Photography :
- Paul Gilpin
- Producer :
- Kirsten Clarence
- Post Production Company :
- Black Ginger
- Editing Company :
- Priest
- Editor :
- Matthew Swanepoel
- Music :
- Marc Algranti
- Music Publisher :
- Pulse Music NY
- Executive Creative Director/Production :
- Andrew Whitehouse
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Project Type