The DNA Project : The Cigarette That Saved Lives

Traces of evidence.

Published On
Nov 28, 2011

Editor's Pick

Bruno Bossi directs a commercial for the DNA Project, a non profit that raises crime scene awareness. The commercial is meant to highlight the lack of appropriate DNA evidence centers in South Africa. The paradoxical spot was conceptualized by Fox P2 and is screening as part of the 16 Days of Activism for No Violence Against Women and Children movement.


Nov 29, 2011
Brand :
The DNA Project
Client :
The DNA Project
Agency :
Agency Producer :
Katherine Tripp
Executive Creative Director :
Justin Gomes
Copywriter :
Gavin Williams
Art Director :
Michael Lees-Rolfe
Director :
Bruno Bossi
Director, Photography :
Paul Gilpin
Producer :
Kirsten Clarence
Post Production Company :
Black Ginger
Editing Company :
Editor :
Matthew Swanepoel
Music :
Marc Algranti
Music Publisher :
Pulse Music NY
Executive Creative Director/Production :
Andrew Whitehouse

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Project Type