RKCR/Y&R marks the launch of its new record label, Two Black Cats, with this ad/music video for hair care brand GHD.
The video, a re-imagined Cinderella tale, features the song Lucky You by L.A.-based band, Le Rev, Two Black Cats' first signed artist.
The new label will be run by RKCR's Head of Music Dan Neale and plans to release Le Rev's first EP in early 2011.
In a statement, Neal said, "Whilst we'll actively be looking for potential soundtracks and/or tie-ins for adverts and brands, this won't be the only vehicle for our signings. Our scope is much wider than that, and our first priority is to sign acts that we believe we can help to achieve commercial success, with or without an advertising tie-in."
The GHD video, directed by Floria Sigismondi will appear full length online and edited into TV spots.