Kyocera : Cindy Yu Text Champion

Behind every great athlete is a dysfunctional family and an Eastern European coach. Then again, maybe that's just Cindy Yu, the undisputed World Text Messaging Champion starring in an integrated campaign for Kyocera's Strobe/Switch_Ba

Published On
Aug 25, 2006

Editor's Pick

Behind every great athlete is a dysfunctional family and an Eastern European coach. Then again, maybe that's just Cindy Yu, the undisputed World Text Messaging Champion starring in an integrated campaign for Kyocera's Strobe/Switch_Back phone. Created by iChameleon Group and San Diego-based agency VitroRobertson, the fictional champ of the equally fictional underground texting circuit is the subject of several documentary-style videos that can be found at her very own website. Visitors to the site can also send a customizable Smack-O-Gram delivered in the voice of Cindy's Russian coach, or chat with Cindy herself (actually an artificial intelligence program that generates context-specific answers) through AOL Instant Messenger.

Credits

Date
Aug 25, 2006
Creative Director :
John Vitro
Creative Strategist :
John Robertson
Associate Creative Director :
K.T. Thayer
Interactive Creative Director :
Juan-Carlos Morales
Interactive Associate Creative Director :
James Allen
Art Director :
Bill Stowe
Art Director :
Cesar Santos
Art Director :
Jackie Lesik
Art Director :
Damion Parsons
Flash Programmer :
Jason Miller
Flash Programmer :
Rudo Akil Boothe
Flash Programmer :
Luis Giron
Technical Director :
Rob Gonda
Interactive Strategist :
Freddie Laker
ColdFusion Programmer :
Lior Gonda
ColdFusion Programmer :
Steve Rucker
Copywriter :
Sarah Hughes
Agency :
Vitro
Interactive Agency :
iChameleon Group
Client :
Kyocera
Brand :
Kyocera

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Project Type