Kyocera : Cindy Yu Text Champion
Behind every great athlete is a dysfunctional family and an Eastern European coach. Then again, maybe that's just Cindy Yu, the undisputed World Text Messaging Champion starring in an integrated campaign for Kyocera's Strobe/Switch_Ba
Published On
Aug 25, 2006

Editor's Pick
Behind every great athlete is a dysfunctional family and an Eastern European coach. Then again, maybe that's just Cindy Yu, the undisputed World Text Messaging Champion starring in an integrated campaign for Kyocera's Strobe/Switch_Back phone. Created by iChameleon Group and San Diego-based agency VitroRobertson, the fictional champ of the equally fictional underground texting circuit is the subject of several documentary-style videos that can be found at her very own website. Visitors to the site can also send a customizable Smack-O-Gram delivered in the voice of Cindy's Russian coach, or chat with Cindy herself (actually an artificial intelligence program that generates context-specific answers) through AOL Instant Messenger.
Credits
- Date
- Aug 25, 2006
- Creative Director :
- John Vitro
- Creative Strategist :
- John Robertson
- Associate Creative Director :
- K.T. Thayer
- Interactive Creative Director :
- Juan-Carlos Morales
- Interactive Associate Creative Director :
- James Allen
- Art Director :
- Bill Stowe
- Art Director :
- Cesar Santos
- Art Director :
- Jackie Lesik
- Art Director :
- Damion Parsons
- Flash Programmer :
- Jason Miller
- Flash Programmer :
- Rudo Akil Boothe
- Flash Programmer :
- Luis Giron
- Technical Director :
- Rob Gonda
- Interactive Strategist :
- Freddie Laker
- ColdFusion Programmer :
- Lior Gonda
- ColdFusion Programmer :
- Steve Rucker
- Copywriter :
- Sarah Hughes
- Agency :
- Vitro
- Interactive Agency :
- iChameleon Group
- Client :
- Kyocera
- Brand :
- Kyocera
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Project Type