Cisco : Circle Story (Print)

Tech Giant Shows How Everything Is Connected In New Goodby Work

Published On
Jan 08, 2014

Editor's Pick

As its CEO, John Chambers, delivers a keynote address at CES today, Cisco is launching a campaign through Goodby Silverstein & Partners to illustrate its manifesto, the "Internet of Everything". The TV spot shows how today's world is connected by technology in a scenario that starts in a (super-modern looking and very designer) home, follows the Dad to work and finally links back again to his daughter pouring milk for her pet cat. Print work follows a similar theme, with illustrations of everyday objects such as a blender or truck made up of many different elements.