Cisco Gives Us Its Take On The Circle Of Life

Tech Giant Shows How Everything Is Connected In New Goodby Work

Published On
Jan 08, 2014

Editor's Pick

As its CEO, John Chambers, delivers a keynote address at CES today, Cisco is launching a campaign through Goodby Silverstein & Partners to illustrate its manifesto, the "Internet of Everything". The TV spot shows how today's world is connected by technology in a scenario that starts in a (super-modern looking and very designer) home, follows the Dad to work and finally links back again to his daughter pouring milk for her pet cat. Print work follows a similar theme, with illustrations of everyday objects such as a blender or truck made up of many different elements.


Jan 08, 2014
Agency :
Goodby Silverstein & Partners
Brand :
Client :
Creative Director :
Justin Moore
Creative Director :
Jon Randazzo
Art Director :
Shane Fleming
Copywriter :
Bee Reynolds
Producer :
Hilary Coate
Production Company :
Biscuit Films
Director :
Christopher Riggert
Visual Effects :
Editorial :
Rock Paper Scissors
Editor :
Stewart Reeves
Assistant Editor :
Luke McIntosh
Executive Producer :
Carol Lynn Weaver
Head of Production :
Angela Dorian
Producer :
Alexandra Zickerick

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