Andy Serkis plays his dirtiest role yet—a good asshole

Anti-pollution spot from City to Sea reminds us that environment is under threat from 'flushable' wet wipes

Published On
Oct 29, 2019

Editor's Pick

City sewer systems are under attack by hidden titans—massive chunks of grease and debris called “fatbergs,” built from all the refuse flushed down toilets and poured down drains. In 2017, workers found an 820-foot-long fatberg underneath London. Most of it was wet wipes, the toilet paper replacement people love to use to scrub their dirty butts.

But this love of pre-moistened poo-towels is causing an environmental crisis. They cause sewage to back up and run into waterways and the ocean, killing sea life and dumping unprocessed waste and plastics into the environment.

A new campaign for anti-plastic pollution organization City to Sea enlists Andy Serkis, the motion-capture and Marvel cinematic universe star best known as Gollum from the “Lord of the Rings” trilogy, as the voice of an asshole.

Rather than a graphic representation, he speaks through a responsive asterisk—a little, puckered starfish that pulses along with his words. Everyone’s got one, and at times, everyone is one. But even assholes can remember not to flush wet wipes, the cheeky Serkis says.

The online campaign from Karmarama is produced by the agency’s internal production house, Kream, and is directed by Jon Harvey. To find out more about how to protect the environment, viewers can visit (or for the Brits).


Oct 29, 2019
Agency :

Need a credit fix? Contact the Creativity Editors

Project Type