Heineken's Latest 'Legend' Explores Hong Kong on Another Wild Night Out
Latest W+K Work Kicks off Campaign Exploring Great World Cities
Editor's Pick
Heineken continues its "Legends" themed work with this buzzy new spot filmed by Traktor in Hong Kong, kicking off a global campaign focusing on great cities of the world. As with previous spots in Wieden + Kennedy Amsterdam's Legends campaign, like The Entrance and The Date, the ad centers on a good-looking and effortlessly cool kinda guy having an interesting and quirky night out. This time, our groovy hero embarks on his adventure by following a set of business cards lost by a beautiful woman. Each card leads him to surprising and hidden venues in his city, and eventually to the woman herself.
To accompany the "cities" theme, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally. The global spot will also be followed by local activations in more than 100 countries, beginning with the USA.
Credits
- Date
- May 12, 2014
- Agency :
- Wieden & Kennedy-Amsterdam
- Brand :
- Heineken
- Client :
- Heineken
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Thierry Albert
- Creative Director :
- Faustin Claverie
- Art Director :
- Mike Bond
- Copywriter :
- Bern Hunter
- Head of Broadcast Production :
- Erik Verheijen
- Agency Producer :
- Tony Stearns
- Agency Producer :
- Ross Plummer
- Head of Design :
- Joe Burrin
- Studio Artist :
- Erik Blad
- Production Company :
- Traktor
- Director :
- Traktor
- Director, Photography :
- Christopher Doyle
- Producer :
- Rani Melendez
- Edit Company :
- Work Post
- Editor :
- Richard Orrick
- Producer :
- Jane Dilworth
- Assistant Editor :
- Charlie Moreton
- Audio Post :
- 750 MPH
- Sound Designer/Mixer :
- Sam Ashwell
- Producer :
- Mary-Ann D'Cruz
- Music Company/Music Supervisors :
- Mary [email protected] Music
- Post Production :
- MPC-LA
- Visual Effects Supervisor/Lead Flame Artist :
- Bill McNamara
- Producer :
- Anandi Peiris
- Colorist :
- George K
- Photographer :
- Neil Massey
Need a credit fix? Contact the Creativity Editors
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