Heineken's Latest 'Legend' Explores Hong Kong on Another Wild Night Out

Latest W+K Work Kicks off Campaign Exploring Great World Cities

Published On
May 12, 2014

Editor's Pick

Heineken continues its "Legends" themed work with this buzzy new spot filmed by Traktor in Hong Kong, kicking off a global campaign focusing on great cities of the world. As with previous spots in Wieden + Kennedy Amsterdam's Legends campaign, like The Entrance and The Date, the ad centers on a good-looking and effortlessly cool kinda guy having an interesting and quirky night out. This time, our groovy hero embarks on his adventure by following a set of business cards lost by a beautiful woman. Each card leads him to surprising and hidden venues in his city, and eventually to the woman herself.

To accompany the "cities" theme, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally. The global spot will also be followed by local activations in more than 100 countries, beginning with the USA.


May 12, 2014
Agency :
Wieden & Kennedy-Amsterdam
Brand :
Client :
Executive Creative Director :
Eric Quennoy
Executive Creative Director :
Mark Bernath
Creative Director :
Thierry Albert
Creative Director :
Faustin Claverie
Art Director :
Mike Bond
Copywriter :
Bern Hunter
Head of Broadcast Production :
Erik Verheijen
Agency Producer :
Tony Stearns
Agency Producer :
Ross Plummer
Head of Design :
Joe Burrin
Studio Artist :
Erik Blad
Production Company :
Director :
Director, Photography :
Christopher Doyle
Producer :
Rani Melendez
Edit Company :
Work Post
Editor :
Richard Orrick
Producer :
Jane Dilworth
Assistant Editor :
Charlie Moreton
Audio Post :
750 MPH
Sound Designer/Mixer :
Sam Ashwell
Producer :
Mary-Ann D'Cruz
Music Company/Music Supervisors :
Mary Ramos@Saturday Music
Post Production :
Visual Effects Supervisor/Lead Flame Artist :
Bill McNamara
Producer :
Anandi Peiris
Colorist :
George K
Photographer :
Neil Massey

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