Heineken's Latest 'Legend' Explores Hong Kong on Another Wild Night Out
Latest W+K Work Kicks off Campaign Exploring Great World Cities
May 12, 2014
Heineken continues its "Legends" themed work with this buzzy new spot filmed by Traktor in Hong Kong, kicking off a global campaign focusing on great cities of the world. As with previous spots in Wieden + Kennedy Amsterdam's Legends campaign, like The Entrance and The Date, the ad centers on a good-looking and effortlessly cool kinda guy having an interesting and quirky night out. This time, our groovy hero embarks on his adventure by following a set of business cards lost by a beautiful woman. Each card leads him to surprising and hidden venues in his city, and eventually to the woman herself.
To accompany the "cities" theme, Heineken has produced a set of specially designed bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London & Rio de Janeiro. Special edition bottles will be available globally. The global spot will also be followed by local activations in more than 100 countries, beginning with the USA.