Honda's Civic Hatchback Model is 'Made Mean' by Badass Robots
Spot Highlights New Model's Sportier Styling
By
Alexandra Jardine
Published On
Dec 05, 2016
Editor's Pick
You might not think of Honda as a badass car marque, but in its latest spot, the brand highlights the more aggressive styling of its new Civic Hatchback, emphasizing that it was "made mean."
The car is shown being assembled by scary-looking robots in an underground factor, with the film emphasizing its sporty features, like its black matte grille. The spot, created by RPA and directed by Smith & Foulkes at Nexus, will first air during NHL hockey programming this week, and continue to air in high-profile sports placements starting in January.
Credits
- Date
- Dec 05, 2016
- Brand :
- Honda
- Client :
- Honda
- Agency :
- RPA
- Executive Vice President, Chief Creative Officer :
- Joe Baratelli
- Senior Vice President/Executive Creative Director :
- Jason Sperling
- Creative Director, Art :
- Brent Singer
- Creative Director, Copy :
- Mike Van Linda
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chester
- Producer :
- Ryan Radley
- Producer :
- Phung Vo
- Vice President, Director, Business Affairs :
- Maria DelHomme
- Executive Vice President, Management Account Director :
- Brett Bender
- Vice President, Group Account Director :
- Adam Blankenship
- Management Supervisor :
- Jacob Gentry
- Account Executive :
- Chloe Seitz
- Product Information Specialist :
- Brian Johnson
- Production Company :
- Nexus Studios
- Director :
- Smith & Foulkes
- Executive Creative Director :
- Chris OReilly
- Producer :
- Tracey Cooper
- Producer Assistant :
- Rebecca Archer
- CG/Visual Effects Supervisor :
- Dave Walker
- Character Lead :
- Ben Blundell
- Animation Lead :
- Christian Johnson
- Animation :
- Ed Sherwood
- Animation :
- Anthony Vincent
- Animation :
- Will Lorton
- Compositing Lead :
- Elliot Kajdan
- Compositing :
- Dalvir Matharu
- Compositing :
- Ken Hau
- Compositing :
- Jeanette Monero
- Compositing :
- Eugene Rachevsky
- Character Design :
- Rafael Amarante
- Character Design :
- Nathan Aardvark
- Environment Design :
- Maxim Zhestkov
- Modeler :
- Matt Clark
- Modeler :
- Rafael Amarante
- Modeler :
- Carl Kenyon
- Modeler :
- Hannah Beasley
- Modeler :
- James Hardingham
- Car Modeler :
- Wayne Kresil
- Modeler :
- Florent Rousseau
- Modeler :
- Corentin Charron
- Rigging :
- Mark Tsang
- Rigging :
- Ludovic Habbas
- Rigging :
- Arthur Ranson
- Texture Artist :
- Justin Holt
- Texture Artist :
- De Oliveira Bispo Sebastien
- Lighting and Rendering :
- Darren Rolmanis
- Lighting and Rendering :
- Carl Kenyon
- Lighting and Rendering :
- Francois Mancone
- Matte Painting :
- Daniel Tiller
- Visual Effects :
- Hugh Johnson
- Visual Effects :
- Eaton Crous
- Editor :
- Dave Slade
- Finishing :
- A52
- Colorist :
- Paul Yacono
- Flame Artist :
- Dan Ellis
- Producer :
- Jenny Bright
- Executive Producer :
- Patrick Nugent
- Head of Production :
- Kim Christensen
- Music :
- Wave Music, London
- Composer :
- Soundbank
- Sound Design :
- Wave Music, London
- Sound Designer :
- Martin Leitner
- Mix :
- Lime Studios
- Audio Mixer :
- Dave Wagg
- Audio Assistant :
- Adam Primack
- Executive Producer :
- Susie Boyajan
Need a credit fix? Contact the Creativity Editors
Industry
Project Type