Honda's Civic Hatchback Model is 'Made Mean' by Badass Robots

Spot Highlights New Model's Sportier Styling

Published On
Dec 05, 2016

Editor's Pick

You might not think of Honda as a badass car marque, but in its latest spot, the brand highlights the more aggressive styling of its new Civic Hatchback, emphasizing that it was "made mean."

The car is shown being assembled by scary-looking robots in an underground factor, with the film emphasizing its sporty features, like its black matte grille. The spot, created by RPA and directed by Smith & Foulkes at Nexus, will first air during NHL hockey programming this week, and continue to air in high-profile sports placements starting in January.


Dec 05, 2016
Brand :
Client :
Agency :
Executive Vice President, Chief Creative Officer :
Joe Baratelli
Senior Vice President/Executive Creative Director :
Jason Sperling
Creative Director, Art :
Brent Singer
Creative Director, Copy :
Mike Van Linda
Senior Vice President, Chief Production Officer :
Gary Paticoff
Vice President, Executive Producer :
Isadora Chester
Producer :
Ryan Radley
Producer :
Phung Vo
Vice President, Director, Business Affairs :
Maria DelHomme
Executive Vice President, Management Account Director :
Brett Bender
Vice President, Group Account Director :
Adam Blankenship
Management Supervisor :
Jacob Gentry
Account Executive :
Chloe Seitz
Product Information Specialist :
Brian Johnson
Production Company :
Nexus Studios
Director :
Smith & Foulkes
Executive Creative Director :
Chris OReilly
Producer :
Tracey Cooper
Producer Assistant :
Rebecca Archer
CG/Visual Effects Supervisor :
Dave Walker
Character Lead :
Ben Blundell
Animation Lead :
Christian Johnson
Animation :
Ed Sherwood
Animation :
Anthony Vincent
Animation :
Will Lorton
Compositing Lead :
Elliot Kajdan
Compositing :
Dalvir Matharu
Compositing :
Ken Hau
Compositing :
Jeanette Monero
Compositing :
Eugene Rachevsky
Character Design :
Rafael Amarante
Character Design :
Nathan Aardvark
Environment Design :
Maxim Zhestkov
Modeler :
Matt Clark
Modeler :
Rafael Amarante
Modeler :
Carl Kenyon
Modeler :
Hannah Beasley
Modeler :
James Hardingham
Car Modeler :
Wayne Kresil
Modeler :
Florent Rousseau
Modeler :
Corentin Charron
Rigging :
Mark Tsang
Rigging :
Ludovic Habbas
Rigging :
Arthur Ranson
Texture Artist :
Justin Holt
Texture Artist :
De Oliveira Bispo Sebastien
Lighting and Rendering :
Darren Rolmanis
Lighting and Rendering :
Carl Kenyon
Lighting and Rendering :
Francois Mancone
Matte Painting :
Daniel Tiller
Visual Effects :
Hugh Johnson
Visual Effects :
Eaton Crous
Editor :
Dave Slade
Finishing :
Colorist :
Paul Yacono
Flame Artist :
Dan Ellis
Producer :
Jenny Bright
Executive Producer :
Patrick Nugent
Head of Production :
Kim Christensen
Music :
Wave Music, London
Composer :
Sound Design :
Wave Music, London
Sound Designer :
Martin Leitner
Mix :
Lime Studios
Audio Mixer :
Dave Wagg
Audio Assistant :
Adam Primack
Executive Producer :
Susie Boyajan

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Project Type