You might not think of Honda as a badass car marque, but in its latest spot, the brand highlights the more aggressive styling of its new Civic Hatchback, emphasizing that it was "made mean."

The car is shown being assembled by scary-looking robots in an underground factor, with the film emphasizing its sporty features, like its black matte grille. The spot, created by RPA and directed by Smith & Foulkes at Nexus, will first air during NHL hockey programming this week, and continue to air in high-profile sports placements starting in January.